If you're in the music industry or trying to break into it you know how important first impressions are. Also, you know how important it is to be seen and heard. The right look can make or break many artists. Now, I would like to ask you a question. What's the last big record you can think of that did not have a music video? If you could think of one, more than probably it was recorded before you were born or you are over 40 years of age. The truth is, if you're song is going to reach the masses it needs a music video.
Nowadays, a video camera is very affordable to get. Many artists are putting out low-budget videos and using the Internet to spread their videos. Do you know that at the time of writing this article, YouTube is ranked the 3rd top website in the world? That is bigger than MSN and Yahoo. When you upload your video to YouTube it has the potential to receive millions of views a day when properly optimized. That's another topic for another day. Also, YouTube allows users to share your video by linking and embedding the video code in their own web-pages. This makes every fan of yours a potential member of your promotion team online and extremely gain you more fans.
Now what happens when an A & R or record executive answers about you through a friend or family member and they see your video? They see you are already serious about your craft, you are already getting views from fans without any or little to no money. With the right financial backing behind your music you can be a huge success.
Online, there are many reviews for good and affordable Hi-Definition cameras, do not set for a camera phone. Remember about the first impression. Also, there are many tutorials online for shooting your scenes in the right lighting. People can not see you in the dark and you will learn how important lighting is when filming. Finally you can find tutorials on how to edit your footage and properly compress it Internet syndication.
Some personal advise I give you is to stay up with what's new but stay true to yourself as an artist and not follow trends. Being unique is absolutely the best virtue an artist can have. When all else fails hire a professional music video production company.