Product placement marketing is becoming extremely popular today because it offers many advantages to all parties involved. Branded entertainment promotions have helped many companies to significantly improve their bottom line, especially when linked to movies with a high success rate. The information below will highlight some of the uses... Read more
The Romantic period can also be dubbed the Era of the Sustaining Pedal. Almost every piece by a Romantic composer depends at one point or another, and sometimes throughout, on the use of the sustaining pedal. The basic reason for this change from Classic period music was the gradually... Read more
When you are just starting as a budding DJ newbie and are getting the necessary music and equipment put together, you may come across the idea that you need to place your DJ speakers on stands. So you are wondering if DIY speakers stands are a good idea or... Read more
When it comes to HiFi, it can be easy to find yourself confused by the sheer range and variety of the technology and terminology presented to you. From bi-wiring to sensitivity via floor standers and phono stages, we know that many of our customers find themselves seeking answers. One... Read more
What is editing? Editing helps to put all the shots into a proper sequence so that the film comes out as a comprehensive whole unit. Editing is so important that it can actually make or break the entire film. The editor is a creative professional who works with the... Read more
Singers are always asking me, “what’s the best live mic?” Well there really is no single “best microphone”. A mic is like a pair of shoes, what fits one person perfectly might not fit another very well at all. That being said here is a rundown of some popular... Read more
Rap and Hip Hop Music is one of the leading trends in music today. Yet, so many parents disapprove of rap/hip hop music, while kids, teens and young adults have an undying love for it. Why? Most parents want the best for their children, and so, they go about... Read more
I always tell my pupils that oboe vibrato is a musical issue rather than a technical one. Ideally, it should develop naturally. Assuming your basic playing technique is correct it should arrive almost subconsciously simply by hearing good oboists play. When used properly it enhances the oboe’s tone. Vibrato... Read more
Today sound is being used in more and more fields of media production. So is there software to make it easier for us to work in these different fields? My first introduction to sound design, like most people I guess, was through film, after all who doesn’t like a... Read more
Singers are always asking me, “what’s the best live mic?” Well there really is no single “best microphone”. A mic is like a pair of shoes, what fits one person perfectly might not fit another very well at all. That being said here is a rundown of some popular... Read more