Right from the inception of the idea, till selling the products to the customers, every step in business requires caution and dedication. In this...

Right from the inception of the idea, till selling the products to the customers, every step in business requires caution and dedication. In this big chain of events, sales and marketing are the most important challenges that one may face as new entrants where in they have to convince hard customers and make them buy the product. This increases the market value of the product and also improves the sales figures of the product under consideration. Generally when new comers wish to learn efficient sales techniques, here is how experts train them and make them learn:

Door to door canvassing

Unless one meets customer in person, selling a product is next to impossible. The sales executive tries to impress his clients with a great campaign and also some hand’s on product showcase. Such techniques build confidence over the product’s genuine nature and make the customer open up for next level of talks. Thus one of the most productive techniques is to perform door to door canvassing for the product. Here customer get chance to see the product personally and thus helps to build up more confidence on the product.

Capitalize the leads

Who are the most important in a business deal? Surely the customers. Hence to generate a rich customer base for one product, the sales team should generate effective lead capturing program. Leads are prospective customers who show interest in the products. When they are continuously targeted through social media marketing or internet marketing, they tend to cave in and buy the product. Hence the second sales technique is to generate leads by constant networking. More number of leads means more publicity and thus helps to take the product to the grass root level.

Promote through media

Internet is the most powerful medium these days. The product whose sales and marketing is being looked into should be promoted vigorously in social platform like email Facebook, LinkedIn, Twitter through a dedicated campaign. This boosts the sale as more and more people get to see the attractive advertisements of the product and show interest in buying.

Offer a free trial

Let it be a product or a service, people like to use it first and then pass its benefits to others. Hence if one is selling a web application to the user, they should have a facility to download and install the application so that the prospective customer can play around. After evaluating the usability and maintenance features of the new website, one tends to subscribe to the product and increase the sales.

Plan discounts

Every sales that materializes successfully comes with a discount portfolio. Users love the concept of freebies and discounts thus paying more attention to the product that is discussed over phone or during a personal appointment. Such discounts can be introduced as a part of early bird booking system where in customers can be lured into buying products and enjoy unimaginable price along with exciting offers.

Such selling skills training are taught to youngsters who join established businesses to realize their dream into reality. Along with these trainings, these novice executives are put to severe testing where in they are sent to sell or market products in front of real customers. Such on-field training helps the candidates to give their best shot and prepare themselves for next tough ordeal. He is a motivational speaker on international platform who is an expert sales skill tailor. He conducts conferences, writes audio, video martial in which he speaks about the most challenging part of closing a deal- sales and marketing.



Source by Phil M Jones

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