A squeeze page is your opportunity to hook first time visitors and let them know all about your latest product. In a squeeze page the idea is to give the visitor as much information abut the new product or service to get them interested without revealing all the bells and whistles. Often a squeeze page consists of a sales copy, images, logos, and testimonials. With the ever changing technology landscape there are new techniques hitting the web everyday.
One of the newest concepts is the video squeeze page. While memory is becoming less expensive and bandwidth is more available, the use of video as a web medium has quickly become a standard. Creating a video squeeze page involves recording a demonstration or promotion video, then encoding it for Flash and uploading it to your server. You embed the flash video in your splash page and now your visitors have the opportunity to learn about your project in a more informative manner.
Video offers a different approach that may be more successful in part due to the fact that the visitor gets to see you and knows who you are. You can hide behind sales copy, but you can not hide in front of the camera. Especially if you have a magnetic personality, you will see better success when you share that side of your sales pitch.
Production value is an important part of the video squeeze page. If you do not have any experience in producing professional video for the web, you will want to consider hiring a professional company either locally in your yellow pages, off of the web, or through the recommendation of a friend. Ask to see samples of their work, and if possible check some of their client references. You do not want to spend lots of money on a company that will walk out with your foot.
Do not be afraid to try the new technology, it may just be what you need to break that sales threshold.